Finding the Best Vinyl Plank Flooring Brands

What Is The Best Luxury Vinyl Plank Flooring?

New engineered vinyl plank flooring, known as EVP or rigid core flooring, is the best luxury vinyl on the market today. Prices range from $1.60 to $9.60 per sq/ft so finding the best quality among the brands is crucial.

Last Updated: August 22, 2023, by: Jamie Sandford

Welcome to our updated review of the best luxury vinyl flooring brands currently available in the US. Both vinyl plank and tile flooring are now well-established home flooring options. In the last few years we’ve seen an evolution of luxury vinyl flooring as more and more manufacturers have started producing rigid core vinyl planks and tiles that not only look great but are super durable.

In our extensive review we  focus primarily on showcasing the very best LVP and LVT brands, but keep reading to learn how to spot the best quality vinyl, the latest vinyl plank and tile trends and other LVP flooring factors to keep front of mind.

modern bathroom with luxury vinyl tile flooring

If you want to install luxury vinyl plank flooring in your home then be sure to read right to the end. Use these quick links for your convenience.



NuCore vinyl plank is one of the new ranges of rigid core floors that have recently come to market and this particular brand is exclusive to specialty flooring retailer Floor & Decor. It is essentially their own store brand. NuCore’s main selling point is its 100% waterproof qualities, making it suitable for any area of your home.

NuCore vinyl flooring offers good value for money and is family friendly. The majority of Nucore floors are wood look with just a small selection of stone look tiles. Most planks are embossed, giving them a textured, more realistic feel. A cork underlayment is pre-attached which makes this flooring quieter than other brands. Overall, with prices below $4 per sq/ft, Nucore offers good value for money.

To learn more read our for our full Nucore flooring review.


The first COREtec floors were launched back in 2012 making US Floors (now owned by Shaw Industries) the first flooring manufacturer to patent a rigid core, 100% waterproof luxury vinyl product. Since then almost every reputable flooring manufacturer has produced their own version of a rigid core vinyl plank or tile.

Because they have been producing COREtec for so long there is a large and diverse range of collections to choose from in both wood and stone look plank and tile. To give you some idea of the choice, there are over 230 wood look planks and over 50 stone look tiles. The wood look planks are offered in 7 widths and 8 lengths!

COREtec is sold by local flooring retailers and online at sites like FlooringInc. It isn’t cheap, with prices ranging from $3.89 up to $8 per sq.ft. but the quality is good and a lifetime warranty offers peace of mind.

Styles and collections have grown and changed over time so head over to our COREtec flooring review for the latest info.


If you were tempted by COREtec but put off by the price tag then we suggest you take a look at SmartCore rigid core vinyl. SmartCore is Lowe’s own store brand but is manufactured by, wait for it, US Floors using the same COREtec technology.

SmartCore is a smaller range of flooring but still offers four different collections in different price brackets starting  from as little as $2 per square foot and peaking at $3.80 per sq.ft which is the entry point price for COREtec flooring.

To find our more read our SmartCore flooring review


Lifeproof luxury vinyl flooring is Home Depot’s exclusive in-store brand of LVT. It has a rigid core construction (rigid base, ISOCORE pvc foam core with a vinyl top layer). One of the main attractions of Lifeproof vinyl is the price, flooring ranges between $1 and $4 per square foot.

The range isn’t huge, but LifeProof does come in three different thicknesses and comes in both wood-look and stone-look styles. Lightweight and durable with an easy interlocking installation system, Lifeproof vinyl is readily available and a good product to consider as you start your research. For further information, read our in-depth LifeProof Vinyl Flooring review.


When you think of Pergo you usually think of laminate flooring, like their Pergo Portfolio or Pergo TimberCraft collections, but it shouldn’t come as a surprise that this flooring giant has now moved into both engineered hardwood and rigid luxury vinyl.

Pergo’s rigid core vinyl is called Pergo Extreme and comes in four different collections. Pergo really goes the extra distance in terms of durability claiming their LVP is 100% waterproof, 100% kid and pet proof and dent resistant. Given it’s high quality construction it is perhaps no surprise that this flooring prices in the $3.99 to $5.99 per sq/ft range.

For the complete lowdown you can check out our full review of Pergo Extreme here.


Mohawk bills itself as the “world’s largest flooring company” so you would expect it to have a more than decent range of luxury vinyl tile, and indeed they do not disappoint! However, less is more at Mohawk with only 52 different but quality stone and wood LVT products, of which 19 are available with their Uniclic glueless installation technology. Check out our SolidTech vinyl plank flooring review.

Mohawk recommend that all their LVT products are installed as a floating floor and they have an in-house range of cleaning products specially formulated to keep their flooring in top condition. Prices are cheaper at between $3 and $4.


If you’re on a budget and aren’t particularly interested in the new range of waterproof rigid core vinyl products then you might be interested in Home Depot’s exclusive TrafficMaster line of luxury vinyl. TrafficMaster Allure (basic), Allure Plus (better) and Allure Ultra (best) offer homeowners a low cost luxury vinyl option that range in price from roughly $1 to $3 per sq.ft.

Sometimes you’re just looking for a decent, cheap flooring product to do a job, like preparing your house for resale, decorating a laundry room or 2nd bathroom or kitting out a rental. TrafficMaster Allure flooring fits the bill in these situations. For more detailed information hop over to our Allure flooring review.


Having first established themselves 40 years ago in the UK and now a global player, Karndean were the first kids on the block with luxury vinyl tile and rightly respected as the luxury vinyl tile specialists for both residential and commercial property.

Not only do they have a very extensive range of LVT including unusual options like their Galician Quartz pebble mosaic tile, they also have decorative strips, borders and medallions so that you can really go for a customizable look (see image below) and there is also a fantastic 20-year warranty on some of their products.

A quality product but with higher prices, expect to pay anywhere between $4 and $8 per square foot.

Read our in-depth report of the new Karndean Korlok rigid core vinyl plank flooring.


Adura, Mannington’s residential LVT range, boasts a comprehensive 116 different tile looks including stone, wood and graphic designs. The stone tiles can be used with or without grout, and to this end Mannington have their own Adura grout which is highly recommended.

Related Reading: How to Clean Tile Grout

A particularly nice touch in the Adura range is the 12”x24” rectangular stone-look tile that enhances the illusion that your synthetic tiles are the real thing! For near authenticity in vinyl wood flooring, go for their Distinctive Plank collection which features variable widths, realistic colors and surface textures, like the Dockside LVT plank below. Prices range mainly between $3.50 and $5.50 per square foot.

For more on Mannington Adura and Adura Max flooring check out our review here


This global company is primarily known for its commercial flooring ranges, and their commercial LVT range is extremely impressive – especially the Allura range which features classic and more offbeat, alternative designs for those looking for something a bit more edgy.

However Forbo also offers a fantastic range of residential LVT too, which whilst being a bit more classic, is nevertheless the kind of superior product that you would expect from a company that places “excellence in flooring” at the heart of its mission statement.

Expect to pay between $5 and $8 per sq/ft.


Not all luxury vinyl flooring is created equal. It will quickly become apparent that vinyl planks and tiles vary in price between $1 to $8 per sq/ft, so what explains such a variation in price?

Here are the features you should be looking for when choosing the best vinyl plank flooring, the more features the floor has the better the quality.

  • Tough wear layer – this is top of the list in terms of durability and quality. Look for a brands that offer lifetime warranties on their products.
  • Embossed in Register (EIR) – the better quality vinyl plank floors don’t just look realistic they feel realistic too thanks to this method manufacturers use to create texture to the surface of their planks.
  • Rigid core – the newest wave of vinyl plank floors have a solid core which gives the plank greater stability and durability. Choose between an SPC or WPC core for best performance.
  • Waterproof – most of the new rigid core vinyl planks are 100% waterproof allowing for installation in any part of your home including bathrooms and basements.
  • Attached underlayment – you will need an underlayment for your vinyl plank floor so obviously the better products will already have underlayment attached. The best vinyl plank floors will have a cork underlayment pre-attached for greater comfort and noise reduction.
  • Design choice – typically the more you pay the greater your choice when it comes to style. The best luxury plank is also the most visually unique.

As luxury vinyl plank & tile is a man-made product, you would imagine that there are endless design ideas to choose from. And yet, I think precisely because the point of LVF is to mimic authentic materials, most manufacturers tend to offer a fairly simplistic choice of either wood look or stone look tiles.

Of course, within those two choices the sky is the limit! For just about every kind of “real” type of stone or wood flooring product, you’ll find its equivalent in luxury vinyl plank flooring or tile flooring, which means that you can recreate just about any interior design trend with LVF, be it rustic or minimalist.

Flooring can be personalized in almost any style you like: luxury vinyl wood planks can be laid out in parquet style patterns, vinyl stone tiles can be set in checkerboard sequence, and many manufacturers are make luxury vinyl borders, medallions and insets to match their collections.

From reclaimed, hand-scrapped, distressed wooden planks to whitewashed woods; from smooth as silk marbles to rougher slates, it’s all available in LVF.

Related Reading: Types of Hardwood Flooring

However, some manufacturers are offering slightly more adventurous LVF products that are distinct in NOT attempting to mimic the real thing but instead offer decorative, geometric and graphic designs or overall floor patterns instead.

You still get the great durability and ease-of-care benefits of LVT but these tiles are more like an alternative to carpet, and as such create quite a personalized statement.

It can only be hoped that as luxury vinyl grows in popularity, these bolder floor designs will become more widely available.

For now here is our breakdown of the most popular and well known luxury vinyl flooring manufacturers.



Luxury vinyl planks & tiles typically comprise four layers, and the top layer is the one that protects the tile from scratches and stain absorption. It is best to opt for tiles that have a urethane or polyurethane top layer and the thicker the better.

Measured in mil, products that have top layers under 20 mil are best used in areas of light traffic; the ideal is at least 20 mil – anything higher is going to perform excellently (and generally would be classified as a commercial LVF).


The overall thickness of the luxury vinyl tile or plank is an important factor when planning your floor project, particularly if you are only using vinyl plank flooring in one room and expect it to meet another type of flooring (this often happens at doorways). Also note that standard vinyl sheet is often a different thickness gauge than LVF.


Thankfully, as vinyl planks popularity increases, more and more manufacturers are now offering luxury vinyl tile moldings and edgings to complement the tiles, so that you can create a flawless finish to your flooring project.


Before you install your luxury vinyl floor it is important to allow it to acclimatize to your home’s usual temperature for a minimum of 48 hours, as like hardwood flooring, vinyl tile expands and contracts depending on the temperature and humidity in the air.


Because of the inherent expansion in vinyl tiles, some manufacturers also recommend leaving an expansion gap when fitting a floating interlocking (i.e. glueless) vinyl plank or tile flooring.


Of course one of the main selling points of luxury vinyl tile has got to be its easy maintenance, essentially all you need to do to keep it clean is regularly sweep or vacuum and then damp mop with a neutral or peroxide cleaner from time to time.

When choosing a vacuum for vinyl flooring you want one that is designed for hard or tiled floors. Be careful not to use abrasive cleaners and make life easier on your flooring by adding doormats at the entrances to your home.

Tiles that have been UV cured polyurethane coating are best for ultimate longevity.


It has to be said that luxury vinyl tile has earned a bad reputation with regards to the environment. The nature of the chemicals involved in its production and the possibility of it emitting VOC gases once it has been installed have raised questions about its suitability for long-term use.

However, reputable luxury vinyl plank manufacturers have made great efforts over the years to address these concerns and meet low-VOC regulations. If you are concerned about these issues we strongly urge you do further research and look into alternatives before choosing luxury vinyl flooring for your home.

About the Author: Jamie Sandford

Jamie Sandford, Owner and Editor of Home Flooring ProsJamie Sandford is the Owner and Chief Editor of Home Flooring Pros (find out more). After 12 years’ experience in screen and stage set construction, followed by a further 15 years working in the home renovation/remodeling business, he now writes and curates online home improvement advice.

“Buying and installing home flooring should be a fairly straightforward process, but often it isn’t. After more than 15 years experience in home flooring and remodeling, I started Home Flooring Pros in 2013 to help homeowners navigate the often-over complicated process of choosing, buying and installing a home floor. The aim is to save you time and money by helping you to make better floor buying decisions.”

7 thoughts on “Finding the Best Vinyl Plank Flooring Brands

  • May 3, 2023 at 5:13 pm

    Overall, this is a fantastic resource for anyone who is considering luxury vinyl flooring. Your thoroughness and attention to detail will help readers make informed decisions and feel confident in their choices. Great job!

  • October 19, 2022 at 9:46 pm

    We are a retired couple building a new home on a raised slab in coastal n.c. , which,would you recommend the LVP , EVP ,SPC or WPC floating or fixed [ glued ] we will always have a smaller dog and also worried about furniture leaving marks [dents ] in the vinyl versus what we currently have real oak floors , we are considering all types but seems the flooring and building contractors recommending the LVP , we do like the mannington Adura line , also we will have a three season room [ vinyl windows enclosed ] facing north could the lvp rigid work there , whew alot of info , any help would be greatly appreciated . Thanks

    • November 21, 2022 at 7:15 pm

      I picked up a sample of Evoke floor large tiles. Is it good for a master
      bathroom ?…just a senior couple lives here
      I like to use a wet swifter type mop w/ the disposable wet sheets…to clean floor or a shark steam mop. …

  • April 17, 2021 at 2:48 pm

    We are looking at Provenza Uptown Chic. The specs look good, but there are some bad reviews for other Provenza products (not lvp). Would love to hear from anyone who has used their LVP line. What is your experience. Please include which product you purchased. Thanks!

    • June 30, 2021 at 4:11 pm

      Hi Dianna, I am also looking to get the Provenza Uptown Chic installed in my house. Did you end up using this product and how has been your experience so far? I am quoted $4.90/sqft with padding attached and WPC core.
      Thank you

  • October 29, 2020 at 9:18 am

    Did you install the Home Crest WPC in Hayden Oak? That is the exact product I am looking at after an exhaustive color search. If you did please let me know if you are happy with it overall and send pictures!
    Many thanks.

  • September 8, 2020 at 9:00 pm

    hello, i want to replace my carpet in 3 bedrooms and 1 office. I am looking at Vallette waterproof vinyl plank by Empire. Is that a good flooring to install in these room, and do you know if it last, i cannot find too many reviews on this product. thank you


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