Doma Flooring | Pros and Cons, Options and Prices

In this Home Flooring Pros overview of Doma Flooring we will provide an overview of their vinyl, hardwood and carpet collections, give you an idea of prices, where to buy and our verdict. You can also read our report of the other Proximity Mills’ brands: Proximity Mills Flooring | Newton Flooring

Thank you to Broadloom for sponsoring this post. As usual all reports reflect the honest opinions of the Home Flooring Pros team.  Click here for more information.

WHAT IS DOMA?

Doma’s key objective is to provide “floor that’s as stylish as you are”. And so, Doma is where you’ll find boldly patterned carpets, on-trend narrow plank hardwood flooring and stylish multi-toned luxury vinyl planks.

However, none of Doma’s flooring is outlandishly trendy. They manage to position their aesthetic brief just in the mid-point between traditional and contemporary, so that you can comfortably invest in their flooring without worrying about it going out of style.

Also, as much of the core inspiration for their carpet, hardwood and LVP collections is taken from the beauty of nature, there is a certain earthy-ness to the brand. Their flooring spans natural tones: grays, blues, creams, tans, russets, caramels, and chocolates. There’s nothing gauche, no blinding neon or jarring primary colors.

Alongside their aesthetic values, Doma offers durable flooring products with eco-friendly base materials that are safe for your home; much of its product line is recyclable, comes from sustainable sources and has low or no-VOCs. They also source only from manufacturers that have certified free-trade labor.

So, let’s have a closer look at the Doma product lines:

DOMA LUXURY VINYL PLANK FLOORING (LVP)

So, as Doma is all about style and trends, you won’t be surprised to learn that they have a great line of the one flooring trend that’s been dominating the industry: luxury vinyl plank.

Luxury vinyl plank has been having quite a moment in recent years thanks to digital photography and technological advances that has allowed manufacturers to create this 100% waterproof, super realistic and resilient flooring.

Doma have kept up with the trend by offering 6 perfectly chosen collections, featuring both wood-look planks and stone-look tiles.

Whilst six collections might not sound like much, in fact some of the collections have several style or color options. For example, characterful Woodland collection has 24 different options, from pearly weathered driftwood via silvers and grays to deep coffee toned planks.

Other highlights of the product line are the unbelievably authentic looking slate and sandstone options in the Seatown Vibes collection, and the delicate veining of the faux marble tiles in the Stonewalk collection in variations of pale white and gray or richer cream and caramel color options.

But Doma are not all style without substance.

There are some other notable technical advantages of Doma Luxury Vinyl Plank:

• Excellent wear layer: Quality luxury vinyl is all about the wear layer; this is what determines how long your investment is going to last! Doma have ensured that their LVP floors have a minimum of 12 mil wear layer, which is more than sufficient for most households; several options are available with even better 20 or 22 mil wear layers.
• Durable: Doma have opted for the super durable stone plastic composite (SPC) core for their luxury vinyl. This is the best possible type of composite core for durability and strength.
• 100% waterproof and mold-resistant: The SPC core also means that Doma’s luxury vinyl is completely waterproof and mold-resistant—ideal if you’re looking for a gorgeous luxury spa look in your bathroom.
• Installation options: Depending on your subfloor and room, Doma LVP can be installed as a floating floor or glued down.
• Easy maintenance: Regular sweeping or vacuuming, occasional damp mopping and you’re good to go with easy clean luxury vinyl.
• Good home safety and eco-credentials: Depending on the collection, Doma’s luxury vinyl plank is either low-VOC or completely VOC-free. All their LVP flooring is phthalate-free, recyclable and have FloorScore or FloorScore and GreenGuard Gold certification.
• Excellent warranty: By choosing the best possible version of LVP composite, Doma can offer a very good warranty—limited lifetime for residential and 10-year or 15-year commercial.

Disadvantages of Doma Luxury Vinyl Plank:

• Upper price range: Doma’s LVP collections are pricier than those of sister brand Promixity Mills; but you’re going to find bold and unique LVP designs here that aren’t featured anywhere else.
• Underlayment may be required: You may also need to factor in added underlayment before installation. Your Doma retailer will be able to advise you.

HOW MUCH DOES DOMA LUXURY VINYL PLANK COST?

Doma’s luxury vinyl plank retails between $4 – $11 per square foot, depending on collection. This is at the upper end of the price range for LVP.

However, if you are looking to combine the excellent benefits of stone-plastic composite vinyl and stylish, fashion-forward aesthetics, then Doma’s luxury vinyl is more than worth those extra dollars.

Don’t forget to factor in the labor cost to install vinyl plank flooring.

Here’s a price comparison with similar products from other brands:

Brand	Material cost per square foot
Newton LVP	$2 – $6
Proximity Mills LVP	$3 – $7
Doma LVP	$4 – $11

DOMA HARDWOOD FLOORING

If you love Doma’s aesthetic ethos—that we should surround ourselves with beauty—but also love the pure authenticity of real wood, then you’ll be delighted exploring the Doma Hardwood collections.

With 6 impeccably curated collections, in either solid hardwood and engineered hardwood options, Doma combines excellent quality with unquestionable flair.

We particularly like the elegant white oak of the Local Venture collection, especially in the delicate mid-gray Oceanic Hue option; the Country Natural option of the Sophisticated Timbers collection, with its fun combination of light and dark toned hickory planks; and the Welcoming Highland collection in Butterscotch is a such a gorgeous caramel color!

We also really love the on-trend narrow 2.25” plank options. And fear not, Doma—knowing that the wide plank is a design trend staple that is as popular as ever—also offer collections with wider planks of up to 7.25”.

Here are the other advantages of Doma Hardwood:

• Water-resistance: As Doma’s hardwood collections are finished with urethane and aluminum oxide, they will be water-resistant, so you’ll be fine to install them in the kitchen. However, they are not completely waterproof, so you should you consult with your retailer for advice before installing them in a very wet and humid room.
• Pet-friendly and tough: The urethane + aluminum oxide topcoat does make for a very tough surface that will withstand everyday wear and tear – even from the most boisterous of pets!
• Contemporary look: All Doma hardwood flooring has a micro bevel edge (the side-by-side planks have a crisp, just perceptible groove between them) that gives the overall floor a stylish finish.
• Moldings: Each of the collections has either matching or coordinating moldings for a sleek installation.
• Installation options: The Doma collections have different installation methods— some glue down, staple down or floating—depending on whether it is solid hardwood or engineered hardwood. Please consult with your retailer to find out if the installation method suits your project.
• Good eco-credentials: All Doma’s hardwood floors come from sustainable forests and have low or no-VOCs.
• Excellent warranty: Depending on the collection, Doma offers either a limited lifetime or a 20-year residential warranty, and a 10-year commercial warranty. This is a great offer from a brand that clearly trusts their product.

Disadvantages of Doma Hardwood:

• Not 100% waterproof: As we mentioned before, Doma’s hardwood flooring is water resistant, but not waterproof. It is not the ideal choice for bathrooms or basements.

HOW MUCH DOES DOMA HARDWOOD COST?

Given that the Doma hardwood product line offers both solid and engineered hardwoods, the retail price point of between $8 – $10 per square foot is actually pretty good (some other brands are offering similar solid hardwood for up to $18 per square foot).

And, whilst Doma puts an accent on stylish floors, they also understand that new flooring is a big investment. Their hardwood floor collections strike just the right balance between contemporary and classic design; they will not be going out of fashion anytime soon.

Here’s a price comparison with similar products from other brands:

Brand	Material cost per square foot
Newton Hardwood	$4 – $7
Proximity Mills Hardwood	$6 – $10
Doma Hardwood	$8 – $10

DOMA CARPET

Now, of course hardwood and luxury vinyl can be bold and stylish, particularly if you install it in interesting parquet patterns, but there is only so far you can go in pushing boundaries with most naturalistic wood or stone flooring.

Carpet gives you a real opportunity to be daring, to step away from treating flooring as a neutral backdrop for your décor. Instead the floor becomes a key element of your room design.

Clearly Doma have been thinking the same thing because their carpet product line is amazing! With 34 collections, each of which comes in several color ways, there is a huge amount of choice. And every collection has something that sets it apart from basic carpeting: whether it’s a gorgeous pattern or a wonderful texture.

We could wax lyrical about so many of the collections, but some of our absolute favorites are the Wimbledon collection which has a stunning stripe pattern and is available in twelve colorways (the pink toned Victoria color option would look so lovely in a girly bedroom); the Crete collection with its contemporary take on the Greek key pattern; and the Liana collection which features a delicate vine pattern—the Mist color way with silvery gray tones is just beautiful.

But Doma’s carpet isn’t just about big bold patterns. There are several collections that offer a more understated chic, with several Berber style looped collections in natural tones including the neatly looped rows of the Berber Ridge collection; the offset speckled looped Sichuan collection; and the chunky Redwood collection, for an earthy, back-to-nature feel.

There are so many other different styles, though, that you really ought to see for yourself!

And as well as the incredible range of styles, here are the other key advantages of Doma Carpet:

• Wool: Many of the Doma collections are 100% wool, which is the most luxurious carpet fiber, known for its long-lasting durability and great if you’re looking to maximize natural materials in your home.
• Wool blends: There are also several collections that are either wool + nylon, or wool + polyester or polypropylene blends. The addition of synthetic material allows Doma to keep their carpets in a more affordable price range.
• Choice of styles: Doma mainly offers cut pile (tufted) and looped carpets.
• Good eco-credentials: Doma’s wool carpets come from sustainable sources.
• Affordable: Doma carpets are competitively prices, from $4 per square foot.
• Good warranty: Doma offers either 10-year, 15-year or 20-year residential warranties, depending on the collection. Some of the collections also have 20-year commercial warranties which is extremely rare in the carpet industry!

What are the disadvantages of Doma Carpet?

• Wool + polyester/polypropylene blends: Be aware that some of the Doma collections have a high polyester or polypropylene to wool blend ratio. This keeps costs down, but the price you pay is that these fibers are not as durable as nylon. These carpets will perform great for calm households – but perhaps less so in a young kid’s bedroom, or homes with pets.

HOW MUCH DOES DOMA CARPET COST?

Given that they are all about fashion-forward styles, you’d think that Doma carpets would be in the higher price range, especially since so many of the collections are 100% wool fiber.

However, Doma carpets are competitively priced between $4 – $10 per square foot, which is not that much more than the carpets at their budget friendly sister brand Newton. We think Doma offer an unbeatable combination here: super stylish carpets that will give your home a design edge, at an affordable price.

Here’s a price comparison with similar products from other brands:

Brand	Material cost per square foot
Newton Carpet	$2 – $4
Proximity Mills Carpet	$4 – $8
Doma Carpet	$4 – $10

WHERE TO BUY DOMA FLOORING

Standing out from the crowd is what Doma is all about. So, it makes sense that you’re not going to find their flooring everywhere. Doma—like its sister brands Paradiso, Newton and Proximity Mills—have chosen to keep themselves a little exclusive: they ONLY retail through independent flooring stores across the US.

The other advantage of dealing only with independent stores is that Doma can choose to work with companies that really love their brand and that really care about providing quality customer service.

They make sure that those stores that carry their brand have in-depth knowledge about each product to give you the right advice and make your floor investment worthwhile.

Luckily you don’t have to have insider knowledge to find them; you can see where your nearest Doma retailer is via their flooring store locator map here. (LINK)

DOMA: THE HOME FLOORING PRO’S VERDICT 

We really like the fresh approach to flooring at Doma, combining both flooring trends and classic design principles to offer flooring that is both striking and stylish, well-made and durable.

Their floors—and especially their carpets—are perfect if you’re looking for flooring that integrates into a strong interior décor; with inspirational collections that showcase beautiful design.

• Quality flooring products at an affordable price
• Beautiful collections across all product lines
• Incredible range of carpet designs
• Good eco-credentials and free-labor policy
• Good specs in all product lines, including very good wear layers in their hard surfaces and natural fibers in their carpets
• Very good warranties

FURTHER READING:

Cut Pile Carpet Vs Textured Carpet
Cost to Install Hardwood Flooring
EVP Flooring

About the Author:

Greca Fotopoulos

Greca is the lead style writer at Home Flooring Pros (more), with a BA in Technical Art, she’s focused on flooring trends, flooring ideas, and flooring brand reviews.

“There’s nothing more satisfying than creating a home that you love. The hardest thing about this job is trying not to covet all the great floors I get to review; if I could remodel my home every month, I would!”