About Our Company, Home Flooring Pros

Home Flooring Pros is a long-term project started by Jamie Sandford back in 2013. Since the beginning, our mission has always been to create a no-pressure learning environment for homeowners to learn everything they need to know about buying new flooring or replacing their existing floors. All this before you walk into a local showroom or deal with a high-pressure salesman in your home, after all, an educated consumer makes the smartest choices and gets the best deal on new home flooring.

Meet The Team

Jamie Sandford, Lead Editor and Technical Liaison

Jamie Sandford, Owner and Editor of Home Flooring ProsJamie Sandford is the Owner and Chief Editor of Home Flooring Pros. After 10 years’ experience in screen and stage set construction followed by a further 15 years working in the home renovation/remodelling business he now writes and curates online home improvement advice for Home Flooring Pros and RenoCompare.

His role now, as lead editor, is to delegate research and writing to others in the team, and to liaise with industry professionals to ensure that Home Flooring Pros content is up-to-date and as accurate as possible.


Greca Fotopoulos, Lead Writer

Greca, with her Greek heritage, brings some Mediterranean flair to our home flooring style pages. She has been obsessed with home design ever since she got her first Lego set and made a house instead of a spaceship! Having graduated from Wimbledon School of Art, with a BA in Technical Art, she worked in film and theatre set design, before redirecting her career to interior design content writing as a working mom. Married to Jamie Sandford and involved in Home Flooring Pros from day one, she is now our go-to writer for flooring trends, flooring ideas, and flooring brand reports. She’s also in charge of the bookkeeping and scheduling. When not working, Greca spends her me-time secretly planning new remodeling projects and singing in her local choir.


Rob Parsell, Technical Writer

The son of an interior designer, Rob was already painting walls and hanging wallpaper at 14! After assisting the family interior design business and building two homes of his own, Rob has been working as a freelance writer since 2010, specializing in flooring, remodeling, and HVAC systems. Rob joined Home Flooring Pros in 2014 and covers all our “How To” flooring articles, “Cost” articles and “Ask the Pros” articles. Rob is also a pastor, serves on the Church Board and continues to give sermons. He is married to Diane, and they have 3 kids and 2 grandkids.




Our Home Flooring Pros

Justin Krauss – Garage Flooring Expert

Justin Krauss is the owner and CEO of Garage Flooring LLC and has been working in the garage flooring industry since 2001. Justin’s dedication to finding his clients the best possible flooring product for their garage transformation is unparalleled and we are delighted that Justin has agreed to contribute his expertise to our garage flooring content.

Justin, and all his staff at Garage Flooring LLC, provide a personalized approach and are always available to answer your questions. Garage Flooring LLC is much more than just an online retailer. Justin is committed to ensuring the products he promotes and works with are of the highest quality and he spends much of his time visiting manufacturing plants, reviewing product quality control and working with manufacturers to development new and better flooring products.

Find us on the Web

Along with our extensive website, we also like to network at these places:

Finally we’d like to let you know about a new venture. In 2015 we launched a new site, www.renocompare.com. RenoCompare is a home remodeling and home improvement website crammed with advice and ideas on every type of home remodeling project. The sites mission is to compare and contrast the different remodeling options, materials and costs so that you can make informed buying decisions.

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